The Gothic Aromancer: Legend-Led Fragrance with Cursed
Inside Cursed, redefining fragrance through story-led composition
By: The Lace Ledger Staff
Betrayed by the endless parade of luxury beauty counters and their soul-less, cookie-cutter curations, she was tirelessly searching for a fragrance that could mirror her darkness.
Light fractured across mirrored displays as she moved from counter to counter, the air thick with sweetness that clung and collapsed all at once. Bottles gleamed in identical rows, each promising something unforgettable, each dissolving before it could take hold. The scent shifted, blurred, soured and disappeared.
She was searching for something with depth. A cemetery after midnight. A raven stationed above. The carnivorous presence of a mid-century vampire moving through a crowded room, unnoticed but unmistakable.
Just as she began to abandon all hope, something sinful appeared in the distance. A evil flicker. A ominous glow. The air shifted as she approached, sweetness falling away. It was strange. Unsettling. Positively haunted. This is exactly what she was looking for.
From within, Cursed, the gothic Aromancer spoke, not in formulas, but in consequence. We listened as the process revealed itself: scent summoned from narrative, notes chosen for what they imply as much as what they are, compositions built slowly until the air feels altered.
Consider this your invitation into a world where each elixir is drawn from the air of aftermath, doomed from the moment it is composed. Complex and unforgettable.
Perfume, Composed from the Ground Up: A Conversation with Jill McKeever, Owner and Perfumer of For Strange Women
At For Strange Women, scent begins with raw botanicals, unfolding slowly against the skin
By: The Lace Ledger
Step into a world where perfume begins in the soil.
At For Strange Women, scent is cultivated, gathered, studied and coaxed into form through plant matter that still carries the memory of where it grew.
Each blend is built with intention. Each note arrives with purpose.
For those who find traditional fragrance overwhelming, this approach offers something else entirely. The compositions move gently, settling into the skin instead of sitting on top of it. What unfolds feels personal, shaped as much by the wearer as by the materials themselves. Owner and perfumer Jill McKeever gives us a behind-the-scenes look at her process and what comes next.
The Dress That Changed Everything: @scarlettluxe on Vintage Style and Self-Perception
A reflection on confidence, chronic illness and the vintage-inspired pieces that make her feel most at home in her body
By: The Lace Ledger Staff
Finding your personal style doesn’t happen all at once.
It begins with a spark. A beloved character. A lipstick shade. A silhouette that feels different. A moment where something clicks, even if you can’t quite explain why. From there, it unfolds slowly. Through trial and error. Through pieces that almost work, then don’t. Bad haircuts. Failed experiments. Through the gradual realization that style is less about arriving at a look and more about recognizing a feeling.
Below, one of our favourite working pinup models, Scarlett Luxe, offers a rare look into her experience of finding a personal style that feels entirely her own. From early fascination to the moment a single dress changed how she saw herself, her story moves through experimentation, confidence and the gradual shift toward dressing for her own gaze.
Along the way, she offers both perspective and practical insight, mapping a path that feels as personal as it does possible.
In the Atelier with Videnoir: Gothic Lingerie as Living Art
Darkly inspired designs created to be worn, and impossible not to photograph
By: Amanda Albert
Videnoir’s distinctly gothic visual language draws from a lifelong affinity for the dark, shaped by film, history, art, and architecture. This foundation is reinforced by more than fifteen years of dressmaking experience and a lineage rooted in corsetry and atelier work, carried forward through study and practice.
The design house moves with a near-devotional focus on precise pattern making and refined fit. Construction is approached with equal care, balancing comfort with a strong visual point of view. Each decision is made in close proximity to the body it is intended to shape.
In our conversation with Alice, Videnoir’s co-founder, we step inside the technical architecture behind each piece. She reflects on the references that inform the work, as well as the collections still to come.
The (Haunted) Fairytale Atelier: A Conversation with Linda Friesen
Exploring the gothic imagination behind one of bridal fashion’s most distinctive couturiers
By: Amanda Albert
Once upon a time, a wonderfully weird bride wandered through an endless forest of boring bridal salons brimming with underwhelming ivory gowns. Every rack looked the same, every dress scrubbed of mystery. How dull and disappointing…
At the edge of that forest, stood a delightfully different door. Inside waited an atelier where soft velvet replaces itchy tulle, where storied shadows are welcomed in for afternoon tea and beautiful brides who dream in darker colours bring their visions to life <3.
That atelier, our atelier, belongs to Linda Friesen, a designer whose work reads like myth rendered in real-life. From her studio, Friesen creates gowns shaped by historical memory, narrative imagination, fantasy + fairytale and a romantic gothic sensibility that allows fantasy to coexist with expert craftsmanship.
Brides arrive at her door in search of something that doesn’t exist on ordinary racks, then leave carrying a garment that feels born from their most authentic selves.
In Friesen’s world, couture becomes a form of storytelling, with every seam, silhouette and shade serving the spell of a dark fairytale. Here, we step inside her studio as she reflects on the stories that shape her signature style.
Beyond Black: Hilli’s Gothic Nail Guide
Hilli, your gothic nail tech, on seductive Dracula inspiration, jewel-toned classics and the future of dark nails
By: The Lace Ledger Staff
In a beauty landscape that churns through micro-trends at the speed of a scroll, Hilli moves differently. Her work does not chase relevance, it cultivates atmosphere. Each set is shaped by an instinct for contrast and a reverence for gothic detail that refuses to be rushed.
She approaches each nail set as an artist approaches a canvas, building miniature worlds where ombrés gleams against velvet shadow and milky white meets deliberate linework with surgical clarity. Spending in cosmetics refined her understanding of texture and balance long before she ever lifted a brush toward acrylic. What emerges now is not trend-driven gothic, but something steadier — a visual language that understands the dark aesthetic at its core.
Garments with a Pulse: A Conversation with Beloved Fashion Designer, Evan Clayton
An exploration of early inspiration, gothic influences and his latest collection
By: Amanda Albert
Fashion, at its highest level, is wearable sculpture. It is an art form designed to move the body and the mind, in tandem.
Because it resists practicality, it is often misunderstood as excessive, theatrical or, frankly, weird. What it truly resists is complacency.
Evan’s work belongs to this lineage of fashion as cultural intervention. Each collection is built as an emotional architecture rather than a seasonal offering designed to dress trips to the grocery store.
His garments carry narrative, emotion, defiance and devotion with weight meant to endure. On the runway, the story each collection carries unfolds as performance art.
In an era that largely flattens fashion into trend cycles, Evan insists on depth. He designs not to decorate the body, but to transform how we experience it.
We had the pleasure of sitting down with Evan to discuss his latest collection, what came before and what we can expect next.