The PRIDE Guide: 19 Queer-Owned Alternative Brands We Love
These independent labels create everything from jewellery to fashion, fetish and art
By: The Lace Ledger Staff
While we love the celebrations and parties, PRIDE Month has always been about more than rainbow branding and corporate campaigns. It remains rooted in visibility and the ongoing support of queer people building lives, art and businesses on their own terms.
This month, we’re spotlighting independent queer-owned brands shaping alternative culture through fashion, jewellery, fetishwear, literature, leatherwork, design and more to shop all year.
Ornamental body jewellery that makes a standard piercing feel wildly underdressed.
Automic Gold
Fine jewellery that feels refreshingly uninterested in outdated ideas about who gets to wear what.
Blackwood Castle
Gothic fashion that feels pulled from a candlelit manor where somebody definitely disappears under mysterious circumstances.
Black Widow Yoga
Gothic activewear for people who refuse to dress like a motivational quote on the way to Pilates.
Carmen Liu Lingerie
Elegant lingerie and hosiery for people who believe the best outfits are start at the foundation.
Chromat
Swimwear and bodywear designed for those who dress like confidence is a non-negotiable.
Coco and Breezy
Bold eyewear with the kind of energy that immediately improves both the outfit and the eye contact.
Deadly Couture/Deadly Fetish
Fetishwear and corsetry engineered for somebody arriving fashionably late to cause a minor scene.
Halie Torris
Fever dream oil paintings for people who romanticize emotional instability but still have excellent apartment lighting.
GRRRL Spells
Horror-inspired patches, apparel and accessories for those whose emotional support genre is cult horror.
Little Ghosts Books
An independent horror bookstore for people who judge literary merit almost entirely by how haunted the cover looks.
MATEO New York
Modern fine jewellery that makes pearls feel far more downtown than country club.
NIKKACY
Sleek shoes and bags that make adulthood look exactly as cool as you’ve always imagined.
Kirrin Finch
Tailoring and suiting for people who spent most of childhood wishing the menswear section had better emotional range.
Nicole Zizi Studio
Matching sweatsuits and loungewear that make staying home look fashion AF.
Privacy Policy NY
Streetwear with the exact kind of cool-girl energy that suggests they know a very good afterparty.
Slowburn Leather
Handmade leather pieces that suggest the wearer has excellent taste and questionable sleep habits.
Witchwood Bags
Romantic gothic fashion and witchy accessories for those who want to look slightly haunted at the farmer’s market.
Wildfang
Tailoring, coveralls and gender-fluid staples for people who have been stealing from the menswear department spiritually since childhood.
Whether you’re shopping for jewellery, books, leatherwork or your next signature piece, these are queer-owned brands worth supporting all 12-months of the year.
What is your favourite queer-owned brand?
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