What does “gothic style” mean? If you ask the average person, they’ll likely describe the trad goths (or mall goths) of our youth – head-to-toe black, piercings, heavy makeup, perceived love of horror movies and heavy metal. 

While that archetype does hold space, it’s only one shade in a much richer palette of gothic expression. Some of us are perpetually pensive, some are mischievous, some find joy in seduction, some haunt the board room while others convene with nature and the constellations – and we all have different aesthetics. 

We invite you to explore the many facets of dark femininity through archetypal discovery, uncovering which persona resonates with your inner darkness. None of us are only one thing, but each has a dominant current (or two) running through her marrow.