Into Neverwhere with Sammitery

From punk beginnings to circus-coded silhouettes, Samantha Lubrano conjures her own brand of NYC-born gothic style

By: The Lace Ledger Staff

For goth girlies, Sammitery has become a social media staple, with viral DIY videos that move fast, make sense and translate to real life. From fashion to home decor, her no-bullshit approach is a breath of fresh air in a landscape overflowing with all things unrealistic and heavily filtered.

Last July, Sam transitioned from DIY icon to card-carrying fashion designer with the launch of the debut collection of her new line, Neverwhere. We step inside her studio to talk through where it started, how it evolved and what it looks like to build something from the inside out. And yes, she spills her eyeliner secrets ;).