The Dark Directory: 27 Gothic Brands We Love for World Goth Day
The exceptionally-talented designers shaping the subculture from within
By: The Lace Ledger Staff
Iykyk. The gothic pieces that hit the mark tend to come from the same place we do, made in small runs by designers who already share the references, so nothing needs to be spelled out. They’re not studying the subculture by hovering above it; they’re inside it, responding as it shifts, letting that proximity shape what arrives next.
It’s evident in their work. Whether we're stepping inside haunted legend with Cursed, proudly sporting etymology from Shoppe of Stuff, shimmering in Rituel de Fille Formulations or haunting hallways in Blackwood Castle, we love these brands because build pieces that feel unmistakably ours.
Into Neverwhere with Sammitery
From punk beginnings to circus-coded silhouettes, Samantha Lubrano conjures her own brand of NYC-born gothic style
By: The Lace Ledger Staff
For goth girlies, Sammitery has become a social media staple, with viral DIY videos that move fast, make sense and translate to real life. From fashion to home decor, her no-bullshit approach is a breath of fresh air in a landscape overflowing with all things unrealistic and heavily filtered.
Last July, Sam transitioned from DIY icon to card-carrying fashion designer with the launch of the debut collection of her new line, Neverwhere. We step inside her studio to talk through where it started, how it evolved and what it looks like to build something from the inside out. And yes, she spills her eyeliner secrets ;).